TERMS & CONDITIONS
True Financial Lending Limited Partnership (“True Financial,” “we,” “us,” or “our”)
Effective Date: September 8, 2026
These Terms & Conditions (“Terms”) govern your access to and use of this website and any content, forms, or services made available through it (the “Site”). By using the Site, you agree to these Terms.
1) INFORMATIONAL PURPOSES ONLY — NO OFFER TO LEND
The Site is provided for informational purposes only. Nothing on this Site is a commitment to lend, a credit decision, or an offer to enter into any loan or financial product. All loans are subject to underwriting approval, program guidelines, and lender requirements.
2) NO PROFESSIONAL ADVICE
Information on the Site may be general in nature and may not apply to your specific situation. You should consult qualified professionals regarding your particular circumstances.
3) ELIGIBILITY AND USER RESPONSIBILITIES
You agree not to use the Site for any unlawful purpose or in any way that could damage, disable, overburden, or impair the Site. You agree that information you submit is accurate to the best of your knowledge.
4) INTELLECTUAL PROPERTY
All content on the Site (text, graphics, logos, images, and layout) is owned by or licensed to True Financial and is protected by applicable laws. You may view and print content for personal, non-commercial use only. You may not reproduce, distribute, or create derivative works without written permission.
5) THIRD-PARTY LINKS
The Site may contain links to third-party websites. We do not control and are not responsible for third-party content, policies, or practices.
6) DISCLAIMERS
THE SITE AND ITS CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, TRUE FINANCIAL DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
7) LIMITATION OF LIABILITY
TO THE MAXIMUM EXTENT PERMITTED BY LAW, TRUE FINANCIAL WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, ARISING FROM OR RELATED TO YOUR USE OF THE SITE.
8) ELECTRONIC COMMUNICATIONS
We may communicate with you by email, phone, or Site notices as permitted by law and your preferences. Using the Site, providing a telephone number, or submitting a form does not by itself constitute consent to receive SMS messages. SMS consent is provided separately as described below.
9) SMS TERMS (TEXT MESSAGING)
If you opt in to receive text messages from True Financial Lending Limited Partnership:
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- Consent: Informational/customer-care SMS and marketing/promotional SMS are separate, optional programs. You may choose one, both, or neither by affirmatively selecting the applicable unchecked website consent box or texting the applicable opt-in keyword. Consent to either program does not enroll you in the other and is not a condition of obtaining mortgage services, requesting a quote, applying for credit, purchasing any product or service, or otherwise doing business with True Financial Lending Limited Partnership.
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- Message Types: If you opt in to informational/customer-care SMS, messages may include mortgage inquiry responses, application and loan-status updates, appointment reminders, document requests, and customer service communications. If you separately opt in to marketing/promotional SMS, messages may include homebuyer and homeownership education, educational resources, webinars, workshops, events, company announcements, community and homebuyer resources, and related promotional communications.
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- Frequency: Message frequency varies.
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- Rates: Message and data rates may apply.
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- Opt Out: Reply STOP to unsubscribe from SMS messages from that number at any time. You may receive a final confirmation message. You will no longer receive recurring SMS messages from that number unless you subsequently opt in again.
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- Help: Reply HELP for help.
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- Privacy: We do not sell your personal information. Mobile information (including phone numbers and SMS consent) will not be shared with third parties/affiliates for their marketing/promotional purposes. We may share information with service providers who help deliver messages solely to provide the service.
Text UPDATES to (313) 513-7710 to opt in to recurring informational and customer-care SMS from True Financial Lending Limited Partnership. Text JOIN to (313) 513-7710 to separately opt in to recurring marketing and promotional SMS. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. Participation in either program is optional.
10) PRIVACY
Your use of the Site is also subject to our Privacy Policy.
11) CHANGES TO THESE TERMS
We may update these Terms at any time. Changes are effective when posted. Your continued use of the Site after changes are posted means you accept the updated Terms.
12) GOVERNING LAW
These Terms are governed by the laws of the State of Michigan, without regard to conflict of law principles.
13) CONTACT
True Financial Lending Limited Partnership
Address: 25200 Telegraph Road, Suite 325, Southfield, MI 48033
Phone: (734) 373-9635
Email: hello@mytruefinancial.com
NMLS ID: 2632571
