PRIVACY POLICY
True Financial Lending Limited Partnership (“True Financial,” “we,” “us,” or “our”)
Effective Date: 10/04/2025
This Privacy Policy explains how True Financial Lending Limited Partnership collects, uses, discloses, and protects information when you visit our website, contact us, request information, apply for a mortgage-related product, or otherwise interact with us online.
1) INFORMATION WE COLLECT
We may collect the following categories of information:
- Contact Information: name, email address, phone number, mailing address.
- Application/Inquiry Information: information you submit in forms or messages (for example, loan purpose, property information, income ranges, or other details you provide).
- Device & Usage Information: IP address, browser type, device identifiers, pages visited, time spent, referring URLs, and similar analytics data.
- Cookies & Similar Technologies: cookies, pixels, and related tracking technologies used to operate and improve the site.
2) HOW WE USE INFORMATION
We use information we collect to:
- Provide and improve our website and services.
- Respond to inquiries and provide quotes or information you request.
- Communicate with you by phone, email, and text message (if you provide consent).
- Prevent fraud, secure our systems, and comply with legal obligations.
- Conduct analytics to understand site usage and improve user experience.
3) TEXT MESSAGING (SMS) PRIVACY + CONSENT
If you provide your phone number to us, you may receive text messages from True Financial Lending Limited Partnership, including informational, transactional, or marketing messages depending on your selections and interactions.
SMS Consent:
By providing your phone number and submitting a form, requesting a quote, starting an application, or otherwise opting in, you consent to receive text messages from True Financial Lending Limited Partnership at the number you provide. Consent is not a condition of purchase or receiving services.
Message Details:
- Message frequency varies.
- Message and data rates may apply.
- Reply STOP to opt out at any time.
- Reply HELP for help.
Mobile Information Sharing:
We do not sell your personal information. Mobile information (including phone numbers and SMS consent) will not be shared with third parties/affiliates for their marketing or promotional purposes. We may share information with service providers who help us operate our business (for example, CRM, email, hosting, and messaging providers) solely to provide services on our behalf.
4) HOW WE SHARE INFORMATION
We may share information:
- With service providers/vendors that support our operations (hosting, analytics, CRM, messaging, etc.).
- If required by law, court order, or legal process, or to protect rights/safety.
- In connection with a business transaction (e.g., merger, acquisition), if applicable.
We do not sell your personal information.
5) COOKIES, ANALYTICS, AND TRACKING
We may use cookies and analytics tools to help us understand how visitors use our site and to improve performance. You can control cookies through your browser settings; disabling cookies may affect site functionality.
6) DATA SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
7) YOUR CHOICES
- Opt out of marketing emails using the unsubscribe link (if applicable).
- Opt out of SMS by replying STOP.
- You may request access, correction, or deletion of certain information by contacting us (subject to legal and compliance requirements).
8) CHILDREN’S PRIVACY
Our website is not intended for children under 13, and we do not knowingly collect information from children under 13.
9) EXTERNAL LINKS
Our website may link to third-party sites. We are not responsible for the privacy practices of those third parties.
10) CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The “Effective Date” above will reflect the latest version.
11) CONTACT US
True Financial Lending Limited Partnership
Address: 25200 Telegraph Rd Suite 325, Southfield MI, 48033
Phone: (734) 373-9635
Email: hello@mytruefinancial.com
NMLS ID: 2625271
